Last night while I wasn’t working, I was doing some reading on a number of changes to how the web and social media are evolving.
The first is an article geared more at SEO, which truly is everyone’s responsibility, in that Google searches are getting longer. Gone are the days of trying to rank for just a corporate name or single keyword term. People are getting more and more specific in their searches and these are things we’ll need to take into consideration as we move forward with web copy writing and our SEO strategy.
The other two were interesting and directly tied to social media. How Facebook plans to take over the web – more specifically Google, is a very interesting read that will no doubt have an impact on our channels and sites. The other is on a new plug-in that Facebook just released around what they’re calling recommendations. This one will truly change the web and is something I think we should get on the road map to implement soon. Essentially, without getting too technical, it will show personal recommendations to users via Facebook. This gives us more exposure in a user’s timelines on Facebook (which we all know had more traffic than Google last month) and actually should helpb with some basic link building from an SEO perspective.
I’d love to hear thoughts on implementing any of the above, as well as comments or thoughts on how Facebook might actually change the way we surf…and market our sites. EAVB_TNXJBJZNYL
This morning I took the opportunity to head out to the Calgary Social Media Breakfast. I figured it was time that I get out of the house and meet some people. I’ve never had an issue with networking in the past, but today I still didn’t feel like me. Either way it was great seeing presentations from Roger Kondrat of west17media and by Troy Wason of WMS Communications Inc. This was the first event like this that I’ve been to, and I’ll be heading back for sure. I didn’t get a chance to make too many connections, but I made enough for this time around.
That brings me to the “now what” part of the title. I’ve got these business cards in my possession as most other people do as well. What do you do with them? Well it’s been my practice that after any seminar or conference I hit, I head over to LinkedIn and add them right away. It’s really the place that professionals connect. If we missed each other then feel free to connect with me on LinkedIn or Twitter – these are my two most popular methods to connect.
As a side note, it was great that Ken Guenther of McQ Design Strategies shared the following video with us on the evolution of social media. It’s one that I’ve seen before, but decided that I should post it here. It’s a quick watch, but a great one.
It’s truly interesting to see just how quickly Social Media has evolved in comparison to other mediums. It really does provide a large chance for another post or two around it. I guess I should just ask you a question around the actual post subject. What do you do with your business card collection after a conference?
It’s true what you read in the title. Today I was quoted in a blog post about Annoying Habits in Social Media thanks to @kristy. Last night she sent out a quick Tweet asking for input so I replied. It’s amazing how following a fewinterestingpeople begins to open horizons to other things being possible. Of course, there are other things I still need to complete for others. Then of course there’s all my stuff still too.
Alas, today is a better day as I was finally quoted. Thanks Kristy and anytime you need more, just ask! 😉