Facebook is changing the way we surf
Last night while I wasn’t working, I was doing some reading on a number of changes to how the web and social media are evolving.
The first is an article geared more at SEO, which truly is everyone’s responsibility, in that Google searches are getting longer. Gone are the days of trying to rank for just a corporate name or single keyword term. People are getting more and more specific in their searches and these are things we’ll need to take into consideration as we move forward with web copy writing and our SEO strategy.
The other two were interesting and directly tied to social media. How Facebook plans to take over the web – more specifically Google, is a very interesting read that will no doubt have an impact on our channels and sites. The other is on a new plug-in that Facebook just released around what they’re calling recommendations. This one will truly change the web and is something I think we should get on the road map to implement soon. Essentially, without getting too technical, it will show personal recommendations to users via Facebook. This gives us more exposure in a user’s timelines on Facebook (which we all know had more traffic than Google last month) and actually should helpb with some basic link building from an SEO perspective.
I’d love to hear thoughts on implementing any of the above, as well as comments or thoughts on how Facebook might actually change the way we surf…and market our sites. EAVB_TNXJBJZNYL