Everything you wanted to know about SEO & SEM people

I’ve got something going on in my head. Most people consider that obvious, but to me it’s thought. And I’m starting to think a little more. I’m in the process of working on a new site at Marshall Stevenson.ca and have determined that it will be a little more professional in nature while keeping the 360aday.com site more personal. I know, it’s probably not the way you’d think it makes sense, but it’s how it makes sense to me as I work to personally brand myself a little better.

I’m wanting to try something a little different…even though it’s been done before to some extent. I’m going to focus on people I know and have met in the SEO & SEM industries to start. It’s an area of interest to me and one that I’m passionate about. In fact what I’d like to do is a few interviews with them. That’s where you come in.

I’m looking to find out

  • Who you’d like me to interview
  • Questions you’d like me to ask
  • How often you think I should bug them
  • And anything else

I’m headed to SMX Advanced in Seattle at the beginning of June and there will be a lot of key people there…and I plan to chat with them.

I know you have questions and now’s your time to ask them. Please leave your questions and interview nominees as a comment or tweet them to me. I don’t think it’s a lot to ask but I hope you’ll help.

Thanks in advance.

2 Comments | Filed under Internet

The “Buy Canadian” challenge

I can’t take credit for this thought, but it did strike a solid chord with me and it makes perfect sense. It was in an email that I received this morning from a friend and I figured it was something I truly needed to share. It makes sense no matter if you’re Canadian, American, Australian or any other nationality. The ideas are clearly and easily transferable to impact any country’s economic outlook.

What would happen to our trade and economic growth if we all bought Canadian???????

A physics teacher in high school, once told the students that while one grasshopper on the railroad tracks wouldn’t slow a train very much, a billion of them would. With that thought in mind, read the following, obviously written by a good Canadian.

Good idea . . .everything from one light bulb to vehicles at a time . . . .

Check this out. I can verify this because I was in Lowe’s the other day for some reason and just for the fun of it I was looking at the hose attachments. They were all made in China. The next day I was in Home Hardware and just for the fun of it I checked the hose attachments there. They were made in Canada. Start looking.

In our current economic situation, every little thing we buy or do affects someone else – even their job. So, after reading this email, I think this lady is on the right track. Let’s get behind her!

She said: My grandson likes Hershey’s candy. I noticed, though, that it is marked, ‘Made in Mexico’. I do not buy it any more. My favorite toothpaste Colgate is made in Mexico now. I have switched to Crest. You have to read the labels on everything.

This past weekend I was at Wal-mart. I needed 60W light bulbs. I was in the light bulb aisle, and right next to the GE brand I normally buy was an off brand labelled, “Everyday Value.” I picked up both types of bulbs and compared the stats – they were the same except for the price. The GE bulbs were more money than the Everyday Value brand but the thing that surprised me the most was the fact that GE was made in MEXICO and the Everyday Value brand was made in – get ready for this – in Canada in a company in Ontario.

So throw out the myth that you can not find products you use every day that are made right here.

My challenge to you is to start reading the labels when you shop for everyday things and see what you can find that is made in Canada — the job you save may be your own or your neighbour’s!

If you accept the challenge, pass this on to others in your address book so we can all start buying Canadian, one light bulb at a time! Stop buying from overseas companies!

(We should have awakened a decade ago…)

Let’s get with the program…help our fellow Canadians keep their jobs and create more jobs here in Canada.

If President Obama insists on a “Made in America” policy, which is commendable of him to support American workers, we should do likewise.

BUY CANADIAN! Read the labels. Support Canadian jobs.

So that’s my thought. I plan to start looking to buy Canadian. I’m amazed there’s not a “buy Canadian” website out there yet…or maybe there is. I honestly haven’t looked yet.

1 Comment | Filed under Life

Empire Avenue

EAVB_TNXJBJZNYL – that’s the code that I need to verify that my blog is actually my own blog in this new social media game called Empire Avenue (www.empireavenue.com). I’m typing this on my new iPad as well just to see how well the keyboard functionality works. So far not bad.

Empire Ave is similar to an idea that I had with a few colleagues a few months back but that the stock was actually co-workers and management. I still think there’s an opportunity for it but we’ll see what Empire Avenue turns in to. If you want to get in, you’ll need an invite. Luckily I’ve got a couple. Just let me know.

No Comments | Filed under Pointless Thoughts

Facebook is changing the way we surf

Last night while I wasn’t working, I was doing some reading on a number of changes to how the web and social media are evolving.

The first is an article geared more at SEO, which truly is everyone’s responsibility, in that Google searches are getting longer. Gone are the days of trying to rank for just a corporate name or single keyword term. People are getting more and more specific in their searches and these are things we’ll need to take into consideration as we move forward with web copy writing and our SEO strategy.

The other two were interesting and directly tied to social media. How Facebook plans to take over the web – more specifically Google, is a very interesting read that will no doubt have an impact on our channels and sites. The other is on a new plug-in that Facebook just released around what they’re calling recommendations. This one will truly change the web and is something I think we should get on the road map to implement soon. Essentially, without getting too technical, it will show personal recommendations to users via Facebook. This gives us more exposure in a user’s timelines on Facebook (which we all know had more traffic than Google last month) and actually should helpb with some basic link building from an SEO perspective.

I’d love to hear thoughts on implementing any of the above, as well as comments or thoughts on how Facebook might actually change the way we surf…and market our sites. EAVB_TNXJBJZNYL

No Comments | Filed under Code Development

Goals are good, so review them

success arrowI figure that it’s been almost two months since I wrote my 2010 goals out for all to see, so I decided that today would be an appropriate time to check in on them. After all what good is it to write down your goals when you never review them. It makes it much easier to ignore them, that’s for sure. That’s not what I want to do. I made them to move forward and make some progress.

So “on with the show” as they say. A review of my 2010 personal goals begins:

  • Raise $20,000 for the Tom Baker Cancer Centre & Alberta Cancer Foundation through the 2nd Annual Tight ‘n Bright event to be held March 20, 2010.
    Well we got nowhere near it. In all honesty I haven’t added up all the numbers yet because I’m a little depressed on how low it is. I mean locally we can raise over $20k for something like Haiti relief, but when it’s something in our own backyard we tend to feel there’s no importance. This years event has caused me to re-think the model for next year—if we have a third-annual. Check the Tight ‘n Bright website for final dollar figures…soon.
  • Generate $80,000 through legal online activities like affiliate sales, products & services by September 15, 2010. Roughly 236 days remain, so that would equate to $338.98 per day…if I start making cash NOW!

    To date I’ve made $203.26 from online affiliate sales. Roughly 155 days remain until September 15 so that would mean an average of $514.82 starting today. It’s possible and totally achievable I know for sure. I just launched a site geared towards the Adobe Creative Suite 5 release that will generate some sales. I’ve also been working through the Shoemoney System and getting even more ideas. If you feel it’s too pricey for you, then why not try the FREE ShoemoneyX out for a while – like the 12 weeks it is?!

  • Run a full marathon under 4 hours by December 15, 2010.
    Still working on this. I met with a guy I’m calling my running coach and he gave me some great advice and training tips. Just a few days ago I went for a 10 mile run in about 1:50. I haven’t run 10 miles since the start of this year. I’ve registered for the Manitoba Marathon’s Half at the end of June and am contemplating the Calgary Half Marathon as well. I haven’t targeted my full for the year, but worst case I fly to Honolulu for a few days and run there again.
  • Launch BlueBinder by March 1, 2010 with full e-comm capabilities.
    Can you say nope. Haven’t touched it. I think about it A LOT but haven’t touched it.
  • Launch Phase 1 of OoberScoop by February 1, 2010.

    Sort of, kind of, but not really. You can sign up to get an invite right now and that’s about it…but the development stuff I’ve got looks good too. My business partner and I are reconvening this week to set some firm goals around it.

  • Launch Workshops Everywhere by February 1, 2010 to the Calgary market as detailed in Phase 1 of the plan.

    It launched. I think it was closer to March 1, 2010, but it still launched. Now we’ve observed a number of its weaknesses and are looking at a developer to completely customize the solution for what we need. Watch out for Phase 2 soon.

  • Travel to three new destinations by December 31, 2010.
    It’s quite surprising that I haven’t traveled much of anywhere in 2010. I went to Vancouver in February for the opening weekend of the Olympic games and to Winnipeg to see my family as well…but that’s it. Definitely nowhere new, though we are talking about Turks & Caicos or Barbados in October, so either of those would be new.
  • Speak at a minimum of one conference by November 30, 2010.
    This one hasn’t really been a focus at all. I’m targeting PubCon in Las Vegas in November, but who knows what things will come about. Honestly when I launch the above sites, there’s a strong chance that I’ll definitely be speaking about something at PubCon.
  • Support and love Monica, Ava and the other members of my family on a daily basis.
    I think I’m on target for this one. Sometimes probably over achieving.
  • Help Monica launch her site to the best of my abilities around her time line.
    It’s back on the radar again and I’m so happy about it. Still waiting and I can’t share too much, but you know once it’s launched it’s going to kick ass.
  • Blog a minimum of five times per week through to June 30, 2010.
    Ummm…yeah. That hasn’t happened really now has it?!
  • Live everyday and enjoy and appreciate what I have.
    I’d say for the most part I do this regularly. I still complain about some things (like work, lack of cash, etc) but I try to not dwell on them nearly as much as I used to.

After looking at the above, it’s actually not as depressing as I thought it was. There’s still plenty of time left in 2010, 262 days or so, to make it an amazing year. I’ll review the review in a month or two…on a casual basis to see how I’ve done again. Until then I’ll probably waste more time building out sites, trying new things, and just genuinely trying to enjoy life. Thanks in advance for reading and for any comments you feel like leaving.

Creative Commons License photo credit: nDevilTV

1 Comment | Filed under Life