Facebook is changing the way we surf

Last night while I wasn’t working, I was doing some reading on a number of changes to how the web and social media are evolving.

The first is an article geared more at SEO, which truly is everyone’s responsibility, in that Google searches are getting longer. Gone are the days of trying to rank for just a corporate name or single keyword term. People are getting more and more specific in their searches and these are things we’ll need to take into consideration as we move forward with web copy writing and our SEO strategy.

The other two were interesting and directly tied to social media. How Facebook plans to take over the web – more specifically Google, is a very interesting read that will no doubt have an impact on our channels and sites. The other is on a new plug-in that Facebook just released around what they’re calling recommendations. This one will truly change the web and is something I think we should get on the road map to implement soon. Essentially, without getting too technical, it will show personal recommendations to users via Facebook. This gives us more exposure in a user’s timelines on Facebook (which we all know had more traffic than Google last month) and actually should helpb with some basic link building from an SEO perspective.

I’d love to hear thoughts on implementing any of the above, as well as comments or thoughts on how Facebook might actually change the way we surf…and market our sites. EAVB_TNXJBJZNYL

No Comments | Filed under Code Development

Goals are good, so review them

success arrowI figure that it’s been almost two months since I wrote my 2010 goals out for all to see, so I decided that today would be an appropriate time to check in on them. After all what good is it to write down your goals when you never review them. It makes it much easier to ignore them, that’s for sure. That’s not what I want to do. I made them to move forward and make some progress.

So “on with the show” as they say. A review of my 2010 personal goals begins:

  • Raise $20,000 for the Tom Baker Cancer Centre & Alberta Cancer Foundation through the 2nd Annual Tight ‘n Bright event to be held March 20, 2010.
    Well we got nowhere near it. In all honesty I haven’t added up all the numbers yet because I’m a little depressed on how low it is. I mean locally we can raise over $20k for something like Haiti relief, but when it’s something in our own backyard we tend to feel there’s no importance. This years event has caused me to re-think the model for next year—if we have a third-annual. Check the Tight ‘n Bright website for final dollar figures…soon.
  • Generate $80,000 through legal online activities like affiliate sales, products & services by September 15, 2010. Roughly 236 days remain, so that would equate to $338.98 per day…if I start making cash NOW!

    To date I’ve made $203.26 from online affiliate sales. Roughly 155 days remain until September 15 so that would mean an average of $514.82 starting today. It’s possible and totally achievable I know for sure. I just launched a site geared towards the Adobe Creative Suite 5 release that will generate some sales. I’ve also been working through the Shoemoney System and getting even more ideas. If you feel it’s too pricey for you, then why not try the FREE ShoemoneyX out for a while – like the 12 weeks it is?!

  • Run a full marathon under 4 hours by December 15, 2010.
    Still working on this. I met with a guy I’m calling my running coach and he gave me some great advice and training tips. Just a few days ago I went for a 10 mile run in about 1:50. I haven’t run 10 miles since the start of this year. I’ve registered for the Manitoba Marathon’s Half at the end of June and am contemplating the Calgary Half Marathon as well. I haven’t targeted my full for the year, but worst case I fly to Honolulu for a few days and run there again.
  • Launch BlueBinder by March 1, 2010 with full e-comm capabilities.
    Can you say nope. Haven’t touched it. I think about it A LOT but haven’t touched it.
  • Launch Phase 1 of OoberScoop by February 1, 2010.

    Sort of, kind of, but not really. You can sign up to get an invite right now and that’s about it…but the development stuff I’ve got looks good too. My business partner and I are reconvening this week to set some firm goals around it.

  • Launch Workshops Everywhere by February 1, 2010 to the Calgary market as detailed in Phase 1 of the plan.

    It launched. I think it was closer to March 1, 2010, but it still launched. Now we’ve observed a number of its weaknesses and are looking at a developer to completely customize the solution for what we need. Watch out for Phase 2 soon.

  • Travel to three new destinations by December 31, 2010.
    It’s quite surprising that I haven’t traveled much of anywhere in 2010. I went to Vancouver in February for the opening weekend of the Olympic games and to Winnipeg to see my family as well…but that’s it. Definitely nowhere new, though we are talking about Turks & Caicos or Barbados in October, so either of those would be new.
  • Speak at a minimum of one conference by November 30, 2010.
    This one hasn’t really been a focus at all. I’m targeting PubCon in Las Vegas in November, but who knows what things will come about. Honestly when I launch the above sites, there’s a strong chance that I’ll definitely be speaking about something at PubCon.
  • Support and love Monica, Ava and the other members of my family on a daily basis.
    I think I’m on target for this one. Sometimes probably over achieving.
  • Help Monica launch her site to the best of my abilities around her time line.
    It’s back on the radar again and I’m so happy about it. Still waiting and I can’t share too much, but you know once it’s launched it’s going to kick ass.
  • Blog a minimum of five times per week through to June 30, 2010.
    Ummm…yeah. That hasn’t happened really now has it?!
  • Live everyday and enjoy and appreciate what I have.
    I’d say for the most part I do this regularly. I still complain about some things (like work, lack of cash, etc) but I try to not dwell on them nearly as much as I used to.

After looking at the above, it’s actually not as depressing as I thought it was. There’s still plenty of time left in 2010, 262 days or so, to make it an amazing year. I’ll review the review in a month or two…on a casual basis to see how I’ve done again. Until then I’ll probably waste more time building out sites, trying new things, and just genuinely trying to enjoy life. Thanks in advance for reading and for any comments you feel like leaving.

Creative Commons License photo credit: nDevilTV

1 Comment | Filed under Life

Adobe Creative Suite 5 preview

Today I was fortunate enough to be able to take some time out of my busy work day and get a sneak peak at Adobe Creative Suite 5 – or CS5 as it’s affectionately known. I showed up a little late but wasn’t too concerned as I knew there was still plenty of amazing content to cover. I sat through a preview of the Web Premium section and a little on the overall Master Collection and was amazed. They’ve got a great CS5 comparison chart on the Adobe website I recommend you check out.

Adobe Creative Suite 5 - CS5 is hereThe one feature in Photoshop CS5 that amazed me was the content aware fill. In the demo they took a man in front of a brick wall and made him disappear—no more clone tool. Apparently I missed the demo earlier where they made a horse disappear from a movie snippet in a meadow using the same technology. HOLY CRAP that’s amazing and will save a bunch of time.

Speaking of saving time, how about the ease of Adobe Flash Builder in the Web Premium package. It looks like they’ve really made it easy for essentially anyone to do some basic Flash animations. And the other cool part around the Flash export was there’s now an iPhone option as an export. It’s a well documented fact the iPhone doesn’t support Flash so this had the group talking. Well a little further investigation (into the demo) and it was briefly indicated that in fact it compiles it as an application. I just hope that Apple is ready for all those new apps that will hit the store for approval.

Now of course the biggest question was “what is the Adobe CS5 release date?” And of course there was no answer in the demo however the most accurate rumor that we could find, and it hasn’t been confirmed, is that Adobe will release Creative Suite 5 on April 30, 2010. That just means a few more weeks and we’ll truly see.

Pricing on CS5 starts at $1,299 for the Design Standard up to $2,599 for the Master Collection. Production Premium, Web Premium and Design Premium go for $1,699, $1,799 and $1,899 respectively. Considering that the value of the applications if purchased individually would range from $2,466 to $6,987 it definitely makes sense to get Adobe Creative Suite 5 in a creative suite bundle. So, have you got your copy ordered yet? If not, then order today!

1 Comment | Filed under Design