Now that’s an ad!

adobe-dictionaryToday I was beginning to think of new names for a different business venture I’m considering. I typically go to dictionary.com then use the thesaurus. Of course I could always go to thesaurus.com but spelling dictionary is just that much easier. Based on Google Trends it would appear I’m not the only one who feels this way. Having been to the site just a day or two ago I was stunned for a moment when I was presented with their new home page. Then I realized it was in fact an ad for Adobe.

dictionary.com vs. thesaurus.com

dictionary.com vs. thesaurus.com

Naturally seeing somethings of this magnitude I clicked the link but was a little disappointed to find it was for CS4 Design Standard – Student Edition. It sucks for someone who’s not a student (like myself) but the point of this post was actually to analyze the placement & ad itself.

The colors and layout of the page are wonderful and consistent with the Adobe brand. It’s consistent throughout the entire process (the landing page on Adobe has it as well) and the use of pulchritudinous in the ad copy was brilliant. I definitely had to type that in to see what it was. Overall the ad was well executed but page design lacked a little common sense. On a 1024×768 screen resolution there’s horizontal scrolling and the ad itself is almost below the fold. It’s interesting though to see this kind of “takeover” on a page that gets well over 100,000 daily unique visitors. I wonder if we’ll see more of this tactic from Adobe and other advertisers in the near future? Who do you think will be next running a takeover page like this?

This entry was posted on Thursday, October 22nd, 2009 at 12:06 pm and is filed under Pointless Thoughts, Searches. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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