Now that’s an ad!

adobe-dictionaryToday I was beginning to think of new names for a different business venture I’m considering. I typically go to dictionary.com then use the thesaurus. Of course I could always go to thesaurus.com but spelling dictionary is just that much easier. Based on Google Trends it would appear I’m not the only one who feels this way. Having been to the site just a day or two ago I was stunned for a moment when I was presented with their new home page. Then I realized it was in fact an ad for Adobe.

dictionary.com vs. thesaurus.com

dictionary.com vs. thesaurus.com

Naturally seeing somethings of this magnitude I clicked the link but was a little disappointed to find it was for CS4 Design Standard – Student Edition. It sucks for someone who’s not a student (like myself) but the point of this post was actually to analyze the placement & ad itself.

The colors and layout of the page are wonderful and consistent with the Adobe brand. It’s consistent throughout the entire process (the landing page on Adobe has it as well) and the use of pulchritudinous in the ad copy was brilliant. I definitely had to type that in to see what it was. Overall the ad was well executed but page design lacked a little common sense. On a 1024×768 screen resolution there’s horizontal scrolling and the ad itself is almost below the fold. It’s interesting though to see this kind of “takeover” on a page that gets well over 100,000 daily unique visitors. I wonder if we’ll see more of this tactic from Adobe and other advertisers in the near future? Who do you think will be next running a takeover page like this?

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The head nod

It’s been some time but I finally got around to updating my runs yesterday…mainly because after almost four weeks I finally went out for a run. Not to mention it was eight weeks until my first full marathon I’m supposed to run. While I was approaching the three mile mark of the run I noticed another guy jogging towards me, headphones on & music blaring. As we passed each other the head nod was given and received. It got me thinking about just how universal the head nod is. Maybe it’s a guy thing? I often witness it in the parking lot at work or walking by someone in the hallways while in conversation with someone else.

I’d be interested to know where else you witness the head nod and if you’re a woman reading this (woo hoo I have readers) then let me know if it truly is a guy thing. Guys, I know you do it but feel free to comment around witnessing the female species nodding as well.

No Comments | Filed under Fitness, Life, Pointless Thoughts

What makes a good 404 page?

In an effort to maintain a focus on usability and guest experience, I’m in the process of doing up a new 404 page for a site I’m sort of working on. The code to slap in the .htaccess is pretty simple and straight forward.

ErrorDocument 404 http://www.yoursite.com/custom_page.html

Once I get that done, it’s simple to make adjustments to the page. Now my task is to determine what makes a good 404 page. I’ve read in the past to integrate it with the site but I’ve also read the opposite. I also came across some extra inspiration from Smashing Magazine’s website. I don’t want to confuse the site guest thinking it’s actually a real page, or even worse, the page they were looking for. If I had a search for the site (which we don’t, but that’s another story) then I would definitely consider including that. Since I have PHP I can always try and see what exactly the user was looking for and make suggestions around that. And as a last resort I’ll be placing the call center number on there as well…just in case they need to actually talk to a person.

I’m curious though, what makes a good 404 page in your eyes?

1 Comment | Filed under Code Development