WestJet talks Twitter

It’s no secret the other week that WestJet jumped into the Social Media game officially re-activating it’s Twitter account. The first to go off was a Twitter only promo code used in conjunction with a contest offering followers a FREE flight from anywhere in Canada WestJet flies from, to anywhere in Canada where they fly.

Last week I managed to stumble across a few clips that aired on Saskatoon’s News Talk 650 – CKOM radio station. I’ve added them in for your listen below.

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I find it interesting that Mr. Bartrem indicates they took a unique approach using traditional media to get the new media noticed. A method that more companies will most likely exploit. In just over two weeks WestJet has more then doubled it’s follower account (currently sitting at 4,484). Still a far cry from Southwest Air or JetBlue.

On a separate note, last night JetBlue decided to begin its segregation plan and launched a new Twitter account for specific ‘Cheep’ deals (obviously a play on the word tweet).

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