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I have the ‘privilege’ of being on a rotating on-call schedule with my team at my ‘real job’ and this week is the first week I’ve had to carry around the BlackBerry. Our team is so awesome and things are so solid that it’s rare we get a call unless Mother Nature decides to drop something on us. So confident I tweeted about it.

Tuesday night was good. It didn’t ring. Wednesday, not so great. Let’s set the scene. A smokin’ hot fiancee who has to be in the office for a 7:00 am meeting which means a wake up before 6:00. A 13 month old asleep in her own room. Me, over tired and exhausted but in bed at a decent 10:30 pm. Fast forward to 12:53 am while we’re all dead asleep. I wake to this annoying ring, but at least now I know what the on-call phone ring sounds like. I see the number and it’s indeed a 403 area code — the same as where I work & live. I answer with what I thought was a wide awake sounding “hello” to which I receive dead air. “Hello. Hello? Yeah this is Marshall, web business on-call.” Still no answer, dead air. Then an ear shattering beep in my ear indicate new voice mail. I must’ve been a little slow to answer.

After a few rings of the phone and now the ear shattering beep, said smokin’ hot fiancee begins to stir. “Oh crap” I think to myself. “Can’t have her wake and I really don’t want to get out of bed.” So I dial into voice mail. Thank goodness the password is easy (yes, it’s 1-2-3-4)…presumably so we can remember at the hours normal people are asleep.

Well thankfully the voice mail is NOT from work. I believe they’re human, but their antics may preclude them from having a certain level of intelligence that I want to classify them in that category. Here’s the message.

My first thought is this is one of my co-workers playing a dirty prank on me. Then I realized that there’s no way any of them (specifically this one McMullen guy) could ever change his voice to be that annoying. So I laid there in a daze trying to figure out what to do.

• Call this guy back and tear him a new one? No, from the sounds of it he’d like that.
• Go downstairs, call him back and tell him how drunk he must be? No, then I have to move.
• Lay here and do nothing but go back to sleep. YES, sounds great.

So I went back to sleep. My smokin’ hot fiancee got up on time (yes her alarm work me too) and got to her meeting on time as well. I on the other hand just wanted to sleep, and sleep I did. I woke a little late, but still managed to get to work at a respectable time. I then remembered the “call” last night. I also remembered his phone number wasn’t blocked. Hopped online and punched it into Google. 403-764-7… BOOM! There it is. Some guy’s selling his Toshiba laptop on Kijiji.ca and included his number.

Now is where I have my dilemma. Do I call the guy and ask him about his laptop then break into asking if someone died last night while his sister was sleeping and his bunk boyfriend went to bed? Do I do nothing? Do I attempt to make something bigger out of this then it really is? Oh what to do, what to do? There’s honestly so much out of this I could soap box about. Like seriously, you hope I die in your sisters sleep?! Apparently he really does love me (or one of the other three guys that get the phone each month).

Tell me what to do? What would you do to have fun with this guy (and no, not in the booty call way this call was clearly about).

It’s no secret the other week that WestJet jumped into the Social Media game officially re-activating it’s Twitter account. The first to go off was a Twitter only promo code used in conjunction with a contest offering followers a FREE flight from anywhere in Canada WestJet flies from, to anywhere in Canada where they fly.

Last week I managed to stumble across a few clips that aired on Saskatoon’s News Talk 650 – CKOM radio station. I’ve added them in for your listen below.

I find it interesting that Mr. Bartrem indicates they took a unique approach using traditional media to get the new media noticed. A method that more companies will most likely exploit. In just over two weeks WestJet has more then doubled it’s follower account (currently sitting at 4,484). Still a far cry from Southwest Air or JetBlue.

On a separate note, last night JetBlue decided to begin its segregation plan and launched a new Twitter account for specific ‘Cheep’ deals (obviously a play on the word tweet).

A while back I posted about a new pair of shoes and getting ready to run. Well I’ve finally started posting details about my runs on my site on a dedicated page. For those of you who care I’ll have all the information that my Garmin Forerunner 305 will track, plus a couple other details I’m interested in tracking (i.e. weight & BFP). So truly now, here we run again!